Price is often the most compelling reason for people to use a digital advisor. When working with a human broker, wealth manager and financial planner, you have to cover fees that support the efforts of that staff. Also, you will typically face a blend of transaction and service fees that limit the overarching value of your investments. While this is often necessary – and quite profitable – when you have a complex investment strategy, not everyone needs the kind of advice and consulting that comes with human-driven investment services.
We provide financial advisory, asset management and wealth management services, and we’ve seen how valuable they are first hand working with our clients. We also provide a digital advisor because we know there are many people out there who want to put their money to use but can’t afford the costs that come with a more traditional investment strategy.
The costs associated with accessing traditional investment advisory services require a higher minimum investment to get started. This is why investing has historically been exclusively for the rich. Technology has changed this, democratizing access to trading tools through automation and analytics solutions that perform asset transactions without human interaction.