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As a firm built around a philosophy that promotes financial health and making investments accessible to all, digital advisory services are a key part of the 1st Discount Brokerage solution model.

A digital advisor is a robotic analytics system that automatically manages a client’s investments relative to the user’s goal. It is an almost entirely hands-off way to invest that is efficient and affordable.

A robo advisor solution manages an investment portfolio for customers, and 1DB’s solution helps clients build toward their long-term financial health while building wealth.

Why Invest with a Digital Advisor?


Price is often the most compelling reason for people to use a digital advisor. When working with a human broker, wealth manager and financial planner, you have to cover fees that support the efforts of that staff. Also, you will typically face a blend of transaction and service fees that limit the overarching value of your investments. While this is often necessary – and quite profitable – when you have a complex investment strategy, not everyone needs the kind of advice and consulting that comes with human-driven investment services.

We provide financial advisory, asset management and wealth management services, and we’ve seen how valuable they are first hand working with our clients. We also provide a digital advisor because we know there are many people out there who want to put their money to use but can’t afford the costs that come with a more traditional investment strategy.

The costs associated with accessing traditional investment advisory services require a higher minimum investment to get started. This is why investing has historically been exclusively for the rich. Technology has changed this, democratizing access to trading tools through automation and analytics solutions that perform asset transactions without human interaction.

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Ease of Use

Sometimes, you may just want to set up your investment program and let it run. With a digital advisor, you simply select a few options, set up an account with funds for investing and let the analytics system get to work. It is a highly hands-off process that does not require much input from you along the way.

The simplicity provided by a digital advisor is not only beneficial in getting investments running and maintaining them, it also allows you to experiment and try different strategies. Changing your goals would typically be time-consuming and expensive with a human financial advisor. With a digital advisor, it’s just a matter of going online and adjusting your account as you work to refine your strategies to your changing financial goals.

Support Services

Digital advisors are predominantly used to manage your assets and handle investments for you through automated trades. However, they also include tools that help you calculate earnings, research how your capital is invested, plan for your financial goals and otherwise engage in the investment process.

These resources are digital, online tools that help you maximize the value of your digital advisor and refine your experience to ensure you get what you need.

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Do Digital Advisors Replace Human Advisors?

A digital advisor can replace some entry-level investment advisory services. It’s great for first-time investors or individuals who want to invest without having to dedicate huge amounts of capital to the effort. However, digital advisors don’t entirely replicate the role human advisors can play when handling more complex investment strategies or engaging in sophisticated financial planning.

Traditional advisory services can be extremely valuable, as the blend of experience and interpersonal interaction offered by human experts cannot be matched by software. For many investments, the analytics capabilities and Artificial Intelligence used by digital advisors is a natural and valuable fit, but there are times where complex financial planning tactics make human input beneficial.

Ultimately, digital advisors do not replace human consultants. Instead, they make investing available to a new audience – those that are seeking to engage in investment without the costs or work associated with formal financial planning processes. Digital advisors are all about accessibility.

For more information about robo-advisory, click here.

What Makes 1DB Stand Out?

Our digital advisor is configured as a reflection of our philosophy around making investment accessible. We’ve refined the solution so it can work with investments as small as a dollar while incorporating data parameters around customer risk tolerance and market trends.

We believe that the world has changed through the rapid rise of digital technologies. The ability to automate repeatable tasks and use Artificial Intelligence to make intelligent decisions via software eliminates long-standing barriers to financial prosperity. These trends give people new ways to build wealth and achieve their financial goals. That’s what we’re all about at 1DB.

Because we firmly believe that technology makes investment an option for everyone, our digital advisor technology is built for high levels of accessibility and ease of use. Whether you are a long-time investor who wants to dabble in a new strategy without too much work or a first-time investor trying to get started with minimal funds, our digital advisor can be a fit for you. Contact us if you’d like to learn more about how our digital advisor works. If you want to get started right away, set up an account and start investing.